Pay Per Click Service

There are many factors that go into managing a Google Ad Words account that needs consideration and careful adjustments to get the best results and return on investment. These adjustments are explained in detail below (in random order):

Keyword Selection: - The process of finding the correct keywords to target, and those that give the best Return on Investment.

Keyword Matching:-By making use of targeting options, including a broad, exact sense, and exact match negative correspondence, corresponding integrated employment if necessary.

Position Preference:- Selection of the desired preference of your adverts to visitors that attract the most likely to "convert" into paying customers.

Country/Region targeting:- We can target your ads to specific countries and change those ads depending on their intended audience.

Language Targeting:- Target your ads to only people who speak a certain language.

Start/End Dates:- Specify start and end dates for your campaigns.

Budget:- Preset a specific amount to be spent daily on your entire account or across various campaigns.

Ad Scheduling:- Run your ads at certain times of the day, or certain days per week to maximize ROI.

Google Networks:- Choose to show your ads only on Google, Google's Search Network, and the Content Network.

Keyword Bids:- Manage bids on each individual keyword as well as setting the price for content bids on Google's Content Network.

Exclude Sites:- Exclude sites to show your ads on Google's Content Network or choose those that you wish to display your ads on.

Campaign Creation:-Create different campaigns to maximize your ROI. Separate countries to target, languages to target, create separate budgets for different departments in your company etc.

Ad Group Creation:- Create unique Ad Groups for different products or services.

Conversion Tracking:- Monitor conversions from a visitor to a paying customer or determine your own conversions such as a series of page views, signup to a newsletter, or a website inquiry.

Cross Channel Tracking:- Track other online advertising campaigns through your Google Ad words Account. Yahoo Search Marketing, Banner Ads, email campaigns, etc.

Analytics Setup/Monitoring:- Track your visitors with Google Analytics to view a huge range of information including:

• Daily Visitors
• Visits & Pageview Tracking
• Goal Conversion Tracking (Requires additional setup)
• Absolute Unique Visitors
• Visitor Loyalty
• Visitor Regency
• New vs. Returning
• Referring Source
• Geo Location
• Network Location
• Language
• Domains
• CPC Analysis
• Ad Words Analysis
• Overall Keyword Conversion
• Ad Words Keywords Positions
• CPC vs. Organic Conversions
• Ad Version Testing
• Top Content
• Dynamic Content
• Depth of Visit
• Length of Visit
• Entrance Bounce Rates
• Top Exit Points
• Goal Tracking (Requires additional setup)
• Browser Versions
• Platform Versions
• Screen Resolutions
• and More!!!
• All this information is combined with a successful advertising campaign that will reduce the number of impressions, reduce your cost per click (CPC), increase your click-through rate (CTR), increase your Quality Score and increase your return on investment ( ROI).